So, with little data supporting our belief and more cost required to perform the work, we had set ourselves up for a recurring conversation with clients. “We know this will help you, you’ll just have to trust us with a bigger part of your budget.” You could say that just about everything we do has to be taken on some measure of faith.
Many of us believe responsive is the way to go. So do i, but believing is not very supportive to convince a client or anyone else to spend money on something. Luckily Electric Pulp made a little three weeks test on a lively e-commerce site and backed our “believes” with some real data.