The designer may work tirelessly to create an elegant, highly-crafted auction site, but that isn’t sufficient for success when the incumbent you are competing against has strong network effects in their favor. In addition to having a great product, you need a distribution strategy that can solve your “chicken and egg” or “cold start” problem.

Good design is crucial, but it’s only one of many parts that make a product successful.

When Good Design Isn’t Enough — Design + Startups — Medium

Leave your comment