A UX Designers take on Thailand
February 20, 2015Most of the songthaew and tuk-tuk drivers live in villages out of the city and many of them are illiterate. But it’s not written illiteracy which is the issue, it’s map illiteracy. Many drivers have never had to navigate the city using a map, so showing them Google Maps on my phone was completely useless.
In this article, James Turner shared his observations as a UX Designer in Thailand. I had exactly the same experience with maps when i was there a few years ago. Not only in the villages but also in the city. Maps were pretty much useless to show someone where you want to go, which made coming from A to B a quite fascinating experience.