The man behind the Apple Watch
April 5, 2015Nothing goes uncalculated and untested. Before I leave, Ive holds up the watch’s white outer box. Almost imperceptibly, the bottom begins to move, obeying the law of gravity that pulls it away from its other half. It is graceful, calming… and far from accidental. “We work out what we feel is the optimum time for it to drop and then we back off that and work on the tolerances, and even work on the friction of the materials we use. I mean, that’s fanaticism,” he says, with a little smile. If only more fanatics were like Jony Ive
Another article about Jony Ive and Apple’s design philosophy. Worth a read.