Paul Rand’s 7-Step Logo Test
June 5, 2015Paul Rand is one of the most iconic designers of our time, best known for the corporate logo work he has done, including the logos for IBM, Steve Jobs’ NeXT, Enron, abc or UPS. This 7-step logo test is based on something he has said and can be very helpful when designing a logo.
The foundational criteria for this logo test is based on a something Paul Rand said that changed the world of logo design:
“The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.”