THE PENDING DRAFT

Brainpickings Legendary Designer Charles Eames

June 20, 2015

In addition to all of the “good goods” that they produced, the Eameses were prolific as educators, making many important contributions to the world of ideas.

Underlying all of their work is the principle that design should not be an act of creative self-expression but rather a process of problem solving.

Great article on brainpickings about Charles and Ray Eames. Now i want to read “an eames anthology” even more.

Brainpickings – Legendary Designer Charles Eames on Creativity, the Value of the Arts in Education, and His Advice to Students

Paul Rand’s 7-Step Logo Test

June 5, 2015

Paul Rand is one of the most iconic designers of our time, best known for the corporate logo work he has done, including the logos for IBM, Steve Jobs’ NeXT, Enron, abc or UPS. This 7-step logo test is based on something he has said and can be very helpful when designing a logo.

The foundational criteria for this logo test is based on a something Paul Rand said that changed the world of logo design:

“The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.”

Entrepreneurs Handbook – The 7-Step-Paul-Rand Logo-Test

Upon This Wrist

May 15, 2015

After all those “one week with the Apple Watch” reviews, this is probably the most brilliant piece i read so far. About this thing on your wrist.

Very few notice the thing on the wrist. That makes me happy. But some do see it. Once they see it they say, Oh is that the thing? And I say, Yes it is the thing. And they ask, Has it changed your life? And I shrug. And they are so disappointed. They want me to say, Yes. Yes it has changed my life. The wrist thing. It’s made me a better man, a stronger man, a more thoughtful man. But, no. This is what I say: I say, Look, it shows maps. And they Ooooo. And I show them the remote camera and they Ahhhhh. And I say, look — my heartbeat. And they say, Wow, you have a high resting heart rate. And I sigh and say, I know. Oh, how I know.

Upon This Wrist