THE PENDING DRAFT

Brainpickings Legendary Designer Charles Eames

June 20, 2015

In addition to all of the “good goods” that they produced, the Eameses were prolific as educators, making many important contributions to the world of ideas.

Underlying all of their work is the principle that design should not be an act of creative self-expression but rather a process of problem solving.

Great article on brainpickings about Charles and Ray Eames. Now i want to read “an eames anthology” even more.

Brainpickings – Legendary Designer Charles Eames on Creativity, the Value of the Arts in Education, and His Advice to Students

Isaac Asimov – On Creativity

May 27, 2015

If you read one thing today, make it this text by Isaac Asimov on Creativity. It’s a short essay about his thoughts on what we humans need to come up with creative ideas.

This quote i liked particularly because it resembles something i thought about a lot lately.

Probably more inhibiting than anything else is a feeling of responsibility. The great ideas of the ages have come from people who weren’t paid to have great ideas, but were paid to be teachers or patent clerks or petty officials, or were not paid at all. The great ideas came as side issues.

To feel guilty because one has not earned one’s salary because one has not had a great idea is the surest way, it seems to me, of making it certain that no great idea will come in the next time either.

What would it be like if we all would have a basic income that is not coupled to any work at all? And the “work” we would still do was unpaid for? Would we really fail as a society because no one would want to work anymore, as some might think? Would no one ever clean a toilet again? Or would we be able to come up with much better and more creative ideas and solve problems in ways we would never even possibly imagine otherwise? I’m pretty certain the latter is more likely to be true.

But thats for another post. The text by Asimov has so many quotable parts, so better go ahead and read it in full.

Isaac Asimov – On Creativity

Solve almost no one’s problem

February 1, 2015

The chances that everyone is going to applaud you, never mind even become aware you exist, are virtually nil. Most brands and organizations and individuals that fail fall into the chasm of trying to be all things in order to please everyone, and end up reaching no one.

(Seth Godin)

It’s easy to fall into this trap. We had a similar discussion when we started working on picu some time ago and at first it felt intriguing to try and build The one and only tool for photographers™ but we quickly realized why that’s going to be a bad idea.

What really helped us to figure out what exactly we want to build, and what not, was writing down imaginary user stories of potential clients who could use our product when its finished. What problem should it solve for them, how would they use it and so on. But maybe even more important than that, we wrote down what we called “anti-userstories“. Use cases we deliberately said no to, problems that we don’t want to be able to solve, photographers workflows who will be better served with other tools.

While this seemed silly at first and was a funny exercise, it actually helped us a lot to stay focused and made a lot of our decisions along the way easier.

We are completely aware that our plugin won’t serve every photographer out there, maybe, not even most. But we hope that almost no one will be amazed.

Seth Godin – Almost no one